why aren't all 17 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Assertion Not checkable as stated
Hyman: Wardrobing return rate was 70% at Neiman Marcus, 35% at Macy's
“The theft rate, so the rent the runway rate at Macy's is only 35%, whereas at Neiman Marcus it's 70%, proving once and for all rich people steal more than poor people.”
Assertion Not checkable as stated
Blakely Paid Friends to Fake Retail Momentum at Neiman Marcus
“First of all, I paid people basically friends to go buy the product and create a buzz about it because I was like, you know, I gotta have these things move off the shelf or the buyer's not gonna give me any more chance.”
Assertion Not checkable as stated
Bobbi Brown Cosmetics was outselling Estée Lauder at Neiman Marcus in 1995
“You are beating us In the stores, and we were beating Estee Lauder and Neiman Marcus at the time.”
Assertion Not checkable as stated
Bobbi Brown Cosmetics outsold Estée Lauder at Neiman Marcus
“We were beating Estee Lauder and Neiman Marcus at the time.”
Assertion Not checkable as stated
Blakely Secretly Put Target Envelope Stands at Neiman Marcus Registers
“Well, I went to Target, and I bought stands, you know, for envelopes. And I ran around the store and put them at every cash register, and everybody thought somebody else approved it, so they kept them there for a while.”
Assertion Not checkable as stated
Blakely: Placed Spanx displays at Neiman Marcus registers without authorization
“Well, I went to Target, and I bought stands, you know, for envelopes, and I ran around the store and put them at every cash register, and everybody thought somebody else approved it, so they kept them there for a while.”
Assertion Not checkable as stated
Blakely: Paid friends to buy Spanx at Neiman Marcus to create buzz
“I paid people, basically friends, to go buy the product and create a buzz about it because I was like, you know, I gotta have these things move off the shelf or the buyer's not gonna give me any more chance.”
Insight
Blakely: Assuming Retail Placement Equals Success Is Founders' Biggest Mistake
“Oh my gosh, that is the biggest mistake that entrepreneurs make. That is when the work begins.”
Insight
Blakely: Thinking retail placement equals success is founders' biggest mistake
“Oh my gosh, that is the biggest mistake that entrepreneurs make. That is when the work begins.”
Disclosure
Rent the Runway rented current-season inventory at 5-10% of retail
“You can imagine we were renting current season designer inventory for five to 10% of the price at the exact same time that it was at Nordstrom and Neiman Marcus and Saks and Net-a-Porter for sale.”
Disclosure
Hyman: Neiman Marcus president was my second pitch cold call
“The second person I cold called was the president of Neiman Marcus. And I decided that I would go straight into kind of the belly of the beast, the person who was most likely to destroy me. I cold called him, and I shared the idea for Rent the Runway with him.”
Assertion Not checkable as stated
A 50-store department store rollout quadrupled Kate Spade's business
“Either Neiman's or Saks, they were buying for two or three stores, and they said, we're going to buy for all of our stores. And that was 50 stores, or more than 50 stores, and that quadrupled our business.”
Assertion Supported
Neiman Marcus purchased a 56 percent majority stake in Kate Spade
“They bought 56%.”
Assertion Not checkable as stated
Department store expansion to 50 locations quadrupled Kate Spade's business overnight
“Either Neiman's or Saks, they were buying for two or three stores, and they said, we're going to buy for all of our stores. And that was 50 stores, or more than 50 stores, and that quadrupled our business.”
Assertion Supported
Kate Spade confirms Neiman Marcus acquired a 56 percent brand stake
“They bought 56%.”
Assertion Supported
Blakely: Neiman Marcus launched Spanx in seven stores as its first order
“And she said, I'm going to place an order, and I'm going to put it in seven stores and see how it goes.”
Assertion Not checkable as stated
Numi generated over $100,000 in retail orders during its first year.
“I would say over a 100,000 when we look at some of the chains that we got in, like Sur La Table and Neiman Marcus and Cost Plus and Rainbow. I would say over a 100,000 for that year.”