The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Constantine: L'Oréal was the arch-enemy of cruelty-free cosmetics
“L'Oreal had always been the arch enemy because of testing on animals. They represented those who wished to test, body shop represented those that didn't wish to test.”
Failed premium drugstore lines from Revlon and L'Oreal enabled e.l.f.'s retail expansion
“Revlon launched a brand called Vital Radiance. Now you probably don't remember, ever heard of it. And L'Oreal launched a brand called Hip to compete with Mac. And the major premise of both those brands was we are going to sell more expensive cosmetics in the d…”
Marla Beck: Conglomerate acquisitions of indie brands created barriers protecting Bluemercury
“All of these independent brands were purchased by L'Oreal, by Estee Lauder, and Shiseido. So, overnight, we were then in business with the big companies, and that did two things for us. It provided a wall around us for new entrants, because the indie brands di…”
Price: Lack of Generational Wealth Drove Backlash to Carol's Daughter Sale
“I realize that as a group of people within this world, African American people, historically, we have less experience with generational wealth. We may be successful in certain areas, we may have become rich recently, but we don't really know what generational …”
Retail makeup shelf space was locked up by five conglomerates, says Shamah
“That was the problem in the early days, that you had a few incumbents that owned a bunch of brands and controlled all the space at retail. So you had L'Oreal, which was L'Oreal and Maybelline. You had P and G, which owned cover girl at the time. So there was n…”
L'Oreal offered $225 million to acquire e.l.f. Cosmetics in 2013
“L'Oreal came through with the best offer. They offered us about two hundred and twenty five million dollars for the whole company, and we were very excited at that point, and we were ready to sign, and now this is lock, stock, and barrel.”
Hyman: Beauty Companies Profit on Repeat Purchases, Not Initial Trials
“Yeah, one of the secrets of beauty is that you make your money in the repeat. You don't actually make as much of your money in the first time trial, and so the big three in beauty, LVMH, L'Oreal, and Estee Lauder, win on creating products that have enough love…”
Major cosmetic brands held a monopoly on U.S. lipstick molds in 2012
“So, most companies, like the huge companies, the L'Oreal's of the world, they pretty much had a monopoly on the molds market. So there was, from my understanding, and this is in 2012, there were only a couple of suppliers in the U.S. Who made molds, and the bi…”
Butler: Major beauty giants monopolized US lipstick mold manufacturing in 2012
“Most companies, like the huge companies, the L'Oreal's of the world, they pretty much had a monopoly on the molds market. So there was, from my understanding, and this is in 2012, there were only a couple of suppliers in the U.S. Who made molds, and the bigges…”
Big acquirers buy profitable businesses with strong margins, not struggling ones
“A lot of people think that you know, you're not doing so well, so they pick you up for a song, and it doesn't work that way. You have to be profitable, you have to be doing well, you have to have good profit margins, and they have to see growth coming from you…”
Weiss: Beauty brands sell to conglomerates primarily for retail distribution
“And typically when you sell to a larger conglomerate, it's because you need more distribution. Because the benefit of having, you know, being a L'Oreal or an Estee Lauder company or something like that is that they have the This vast network of retailers.”
Wise: L'Oréal, Unilever, and Bumble and Bumble sought curl partnerships
“And then hair companies started coming after me and L'Oreal wanted me to work with them with their Garnier line and Bumble and Bumble were there. And then all of a sudden a lot of companies, Unilever I worked with. To help out with their product line in Latin …”