The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Nassif: Ignorance of expensive retail slotting fees saved early Mrs. Meyer's
“You know, I think ignorance in some ways is bliss. I knew so little about the promotional dollars required to sit on the shelf of a Target or a Walmart or a Kroger, and yet we went after it, and I think if I knew that, oh my gosh, those promotional dollars wer…”
Wurwand: Early-Stage Food Brands Should Avoid Supermarkets Like Kroger and Whole Foods
“I would not go to a big supermarket. Don't go anywhere near a Kroger or even a Whole Foods yet. Not yet. Not now. Because they could eat you alive with the terms they would want, the amount of product you'd have to supply, and you would be carrying the cost of…”
Dannon, Hain Celestial, and Kroger launched six Noosa copycats between 2012–2014
“So within, I would say, sort of that, 20 12 to 20 14 time frame, there was probably six knockoffs that came into the market from Dannon, from Hain Celestial to even Kroger doing a private label version of Noosa.”
Whole Foods builds brand image, but Kroger and Walmart drive real profits
“The real money is made in the Kroger's and the Walmarts, you know. But it's very cool to be able to say that you're in Whole Foods, and it definitely helps the brand image.”
Dalbir Singh: 99% of retail food work is getting products off shelves
“I think a lot of food businesses specifically early on, you know, get really excited when you get into Publix or Safeway or Kroger, one of these big stores, and you realize that, you know, as much of a crowning achievement that is to get on the shelf, really, …”
Haydon: Launching a refrigerated product unlocked retail distribution with Kroger
“So after three years of trying to talk to retailers into putting us psychographically where we should be, which is in the chilled dairy set, we ended up saying, fine, we will make a refrigerated product. And that was the unlock with Kroger.”
Ferguson: Nuro completed a few hundred deliveries in its initial Kroger pilot
“And I did, I think we did a few hundred a few hundred deliveries with the R one to the general public around that fries.”
Garza: Siete Foods is in over 16,000 retailers including Costco and Target
“So we're now in A little over 16,000 retailers were in places like Kroger and Costco and Target and Walmart”