The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Jo Malone's signature black ribbon originated from her husband's discarded tie
“It was Isabella Tedjwi that did it, and she was the one that put the packaging together, and as we were sitting there, I said, it's still missing something, and she turned around, and on the back of the sofa, Gary had left her A tie, a black tie from an event …”
Jo Malone London sales tripled post-Christmas due to viral gift-giving
“And that first Christmas, of course, the minute we hit January, we saw our market literally triple, because everyone that had been given a product at Christmas Was then coming back, buying it for themselves, and then giving it as a gift, so it was a phenomenal…”
Jo Malone required capital, distribution expertise, and passion from her acquirer
“I was looking for three things. I was looking for people with deep pockets. I was looking for the financial bit, but I needed someone to teach us about distribution because we could see that distribution was a key and it was probably one of the things we were …”