Jo Malone London sales tripled post-Christmas due to viral gift-giving
Jo Malone · Jo Loves: Jo Malone CBE · May 18, 2020 · at 38:24
Perfumer and entrepreneur Jo Malone CBE discusses the viral commercial momentum of opening her first boutique on Walton Street in London in 1994.
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“And that first Christmas, of course, the minute we hit January, we saw our market literally triple, because everyone that had been given a product at Christmas Was then coming back, buying it for themselves, and then giving it as a gift, so it was a phenomenal growth pattern that we saw.”
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