Jo Malone's signature black ribbon originated from her husband's discarded tie
Jo Malone · Jo Loves: Jo Malone CBE · May 18, 2020 · at 39:24
Jo Malone explains the creation of her brand's iconic packaging, refuting claims from other people who took credit for the design.
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“It was Isabella Tedjwi that did it, and she was the one that put the packaging together, and as we were sitting there, I said, it's still missing something, and she turned around, and on the back of the sofa, Gary had left her A tie, a black tie from an event that we'd been at, and she picked it up and wrapped it round it, and that was the black ribbon, and so it was her genius”
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