The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Brown: Matching beef industry scale will be game over for meat producers
“When we get the economies of scale that they have, and, ah, when we've, you know, expanded our suite of products and so forth, that it's going to be game over for them.”
Brown: The beef industry asked lobbyists to shut down Impossible before launch
“Even from before we had our first product, I know from a direct source that a representative of that industry actually reached out to a lobbyist and basically Said to, you know, ask that, ask the lobbyists to get Congress or the USDA to shut us down.”
Pat Brown: Impossible Foods Will Not Risk Its Mission by Selling to Acquirers
“The mission is to eliminate the need for animals as a food technology, and by doing so, to save the planet from an environmental catastrophe. Nobody cares as much about it as I do and my colleagues do. And I don't want to put the mission at risk by putting it …”
Pat Brown: Founders must bet on their success by investing ahead of demand
“You have to bet on your own success. If you expect and intend something to be super successful, even when it's not, you have to make that investment that you're betting on your growth.”
Brown: Yeast Fermentation of Leghemoglobin Scales with Strong Economics
“Then basically you just, Grow giant fermenter tanks full of the yeast, and break open the yeast cells, and extract the leg hemoglobin, and it's very scalable, the economics work well.”
Brown: Chef menu placements are the most valuable product endorsements
“There's no More sincere and valuable endorsement than to put our product on a menu, for a chef to put it on the menu, because every, when a chef puts a dish on the menu, they're putting their livelihood and their reputation on the line.”
Brown: Impossible Burger flavor comes from simple biomolecules catalyzed by heme
“The flavor is almost entirely from simple small molecules like amino acids, vitamins, sugars, things that you can find in vegetables, animals, whatever. Same simple, you know, ubiquitous biomolecules. Plus, Heme as a catalyst, and that's most of what's behind …”
Pat Brown: Impossible Foods must double production volume annually for 15 years
“And since our mission requires us to, on average, double in volume every year for the next 15 years, we're gonna have to be making that big bet on our success again, again, again.”
Ben-Shitrit: Impossible and Beyond ignored early 3D printed meat pitches
“So I actually emailed both impossible and beyond and told them you should start working on three D printed meat and I want to be the guy to do it. And they didn't answer.”
Brown: Impossible Foods sells tens of millions of pounds annually
“We sell on the scale of tens of millions of pounds a year.”
Pat Brown: Diffusion of responsibility prevents valuable innovation from happening
“I think that's the most important thing, and I feel like it's the one thing that, that keeps a lot of valuable things from happening, is people feel like, you know, someone else must be, this is someone else's job to solve. You know, why would I be the person …”