Insight certainty 3/5 debate potential 1/5

Pat Brown: Diffusion of responsibility prevents valuable innovation from happening

Pat Brown · Impossible Foods: Pat Brown · May 11, 2020 · at 1:01:37

Impossible Foods founder Pat Brown reflects on why he left his Stanford professorship to build a plant-based meat company despite feeling unqualified.

0:00 / 0:31exact quote · 31.6s
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“I think that's the most important thing, and I feel like it's the one thing that, that keeps a lot of valuable things from happening, is people feel like, you know, someone else must be, this is someone else's job to solve. You know, why would I be the person to do this? I'm so unqualified. You know, because I was unqualified. Well, the answer is, someone's got to do it, and I feel like a lot of good things would happen if people were more willing to just say, I'm going to take responsibility to solve this problem”

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More from Pat Brown

Prediction Not checkable as stated
Brown: Matching beef industry scale will be game over for meat producers
“When we get the economies of scale that they have, and, ah, when we've, you know, expanded our suite of products and so forth, that it's going to be game over for them.”
Pat Brown May 11, 2020 ▶ 54:33 Impossible Foods: Pat Brown
Assertion Not checkable as stated
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“Even from before we had our first product, I know from a direct source that a representative of that industry actually reached out to a lobbyist and basically Said to, you know, ask that, ask the lobbyists to get Congress or the USDA to shut us down.”
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“I became aware of the greenhouse gas emissions from the livestock industry, which are huge. They're greater than all forms of power transportation combined.”
Pat Brown May 11, 2020 ▶ 19:35 Impossible Foods: Pat Brown
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“The only way to solve this problem involves competing in the marketplace, and that requires starting a for-profit business.”
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Disclosure
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“The mission is to eliminate the need for animals as a food technology, and by doing so, to save the planet from an environmental catastrophe. Nobody cares as much about it as I do and my colleagues do. And I don't want to put the mission at risk by putting it …”
Pat Brown May 11, 2020 ▶ 42:23 Impossible Foods: Pat Brown
Insight
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Pat Brown May 11, 2020 ▶ 9:46 Impossible Foods: Pat Brown
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