Stanford biochemist and Impossible Foods founder Pat Brown explains why he left academia to launch a commercial startup.
0:00 / 0:09exact quote · 9.1s
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“The only way to solve this problem involves competing in the marketplace, and that requires starting a for-profit business.”
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More from Pat Brown
PredictionNot checkable as stated
Brown: Matching beef industry scale will be game over for meat producers
“When we get the economies of scale that they have, and, ah, when we've, you know, expanded our suite of products and so forth, that it's going to be game over for them.”
Pat BrownMay 11, 2020▶ 54:33Impossible Foods: Pat Brown
AssertionNot checkable as stated
Brown: The beef industry asked lobbyists to shut down Impossible before launch
“Even from before we had our first product, I know from a direct source that a representative of that industry actually reached out to a lobbyist and basically Said to, you know, ask that, ask the lobbyists to get Congress or the USDA to shut us down.”
Pat BrownMay 11, 2020▶ 54:50Impossible Foods: Pat Brown
AssertionContradicted
Brown: Livestock emissions exceed all global transportation emissions combined
“I became aware of the greenhouse gas emissions from the livestock industry, which are huge. They're greater than all forms of power transportation combined.”
Pat BrownMay 11, 2020▶ 19:35Impossible Foods: Pat Brown
Disclosure
Pat Brown: Impossible Foods Will Not Risk Its Mission by Selling to Acquirers
“The mission is to eliminate the need for animals as a food technology, and by doing so, to save the planet from an environmental catastrophe. Nobody cares as much about it as I do and my colleagues do. And I don't want to put the mission at risk by putting it …”
Pat BrownMay 11, 2020▶ 42:23Impossible Foods: Pat Brown
Insight
Brown: Meat eating is purely aesthetic and cannot justify animal suffering
“If I don't need meat to be completely healthy and well nourished. Then I'm only eating it for aesthetic reasons. There's no physiological reason why I need to do is purely the aesthetics. And I felt like that was, I just couldn't justify the killing and making…”
Pat BrownMay 11, 2020▶ 9:46Impossible Foods: Pat Brown
Insight
Brown: Education and nagging cannot persuade people to cut meat consumption
“You're not gonna be able to persuade people by education or nagging to change their diet significantly, to significantly reduce meat consumption or consumption of animal products. Look at how well people follow nutrition recommendations for their own health as…”
Pat BrownMay 11, 2020▶ 21:59Impossible Foods: Pat Brown
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