The Ledger
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Goodr can achieve profitability solely on its core surplus food fees
“Yeah, we can 100% make it happen on our surplus food, on our waste stream business.”
Goodr chose a for-profit model because businesses already pay for disposal
“The reason why I decided to go a for-profit, right, as soon as I realized that it was definitely this logistics problem was that businesses were already paying to throw the food away.”
Goodr rescued $30K of food during an Atlanta Walmart power outage
“A Walmart in Atlanta, the power went out, and I mean, went out for less than 20 minutes, right? And because of that, they were throwing away everything in their freezers and everything in their coolers, and so she calls us, and she was like, hey, I don't know …”
Goodr received only one bad food report in five years
“And luckily in five years, we've only ever had one nonprofit that said, hey, we got some food that just doesn't look good.”
Early prospects rejected Goodr for being a for-profit business
“And for the first year of the business, Every company that I spoke to was like, oh, we can't work with you because you're not a non-profit.”
Goodr Clients Typically See 4x to 10x ROI via Donated Food Value
“We typically see a four to 10 X ROI. So if they're paying us a thousand dollars a month, they are typically donating 4000 dollars worth of food on a monthly basis.”