Goodr Clients Typically See 4x to 10x ROI via Donated Food Value
Jasmine Crowe-Houston · HIBT Lab! Goodr: Jasmine Crowe-Houston · Nov 24, 2022 · at 27:28
Jasmine Crowe-Houston, founder and CEO of Goodr, explains the financial and tax return on investment for businesses utilizing Goodr's surplus food recovery service.
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“We typically see a four to 10 X ROI. So if they're paying us a thousand dollars a month, they are typically donating 4000 dollars worth of food on a monthly basis.”
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Crowe-Houston: Project Drawdown Ranked Food Waste Reduction as Top Climate Solution
“Project Drawdown last year said that food waste was the number one thing That we could do to combat global climate change.”
The US wastes 80 billion pounds of food annually, says Crowe-Houston
“It's true. And that equates to about eighty billion pounds of food.”
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“A Walmart in Atlanta, the power went out, and I mean, went out for less than 20 minutes, right? And because of that, they were throwing away everything in their freezers and everything in their coolers, and so she calls us, and she was like, hey, I don't know …”
Goodr chose a for-profit model because businesses already pay for disposal
“The reason why I decided to go a for-profit, right, as soon as I realized that it was definitely this logistics problem was that businesses were already paying to throw the food away.”