The Ledger
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Crumbl closes all locations on Sundays to prioritize employee family time
“We want to be able to give bakers time off. We want them to be able to spend time with their friends and families. And this is just core to who we are. It's spending time with family. And if people want to worship on Sundays or they want to do other things on …”
McGowan regrets suing copycat competitors, saying it distracted from Crumbl's focus
“Looking back on it, I think, I don't think it was worth the time and the energy. Our whole career has been built on not focusing on competitors, and then all of a sudden this happened, and it caused us to lose focus for a little bit, to be honest, too. So, I w…”
McGowan: Businesses should focus on fans because critics do not pay
“Our critics don't pay for our business. Our fans do.”
Berkowitz: Crumbl's product is more cupcake than cookie
“I see a cupcake, I don't really even see a cookie. So, I see it, it's real, it's not nothing, but it's a different, really a very different business, and it's not something that, that we struggle with.”
McGowan: Crumbl leased space and bought equipment before finalizing recipe
“We rented out the building, we got the commercial equipment, we did all that, and we still didn't even know what the recipe was.”
Crumbl built its first storefront without knowing they needed municipal permits
“Even at the time, I didn't even, this, I didn't even know that you were supposed to get, like, permits and all those kinds of things to do a lot of these things. So we were doing some of these things without permits”
McGowan: Crumbl has more TikTok followers than Starbucks and Nike combined
“Starbucks and Nucky combined, I think we have more than both of those combined, yeah.”
Crumbl slashed delivery costs by dispatching drivers with surplus warm cookies
“Well, what we learned we could do was, is we wouldn't send out drivers with the exact order, because remember, there's only one flavor. We would send them out with way more cookies than they already had current orders for. And so as a new order would pop up, i…”
McGowan: Crumbl employs over 30 people dedicated to customer replies
“Even today we have over 30 people that are just dedicated to responding to people.”
Crumbl formed a franchisee council to help select weekly cookie flavors
“One thing that we've done recently is we've brought our franchise, we bring a council together of franchisees, so
We have several franchisees who've run extremely well, you know, well-run stores, and they come together and they help us pick the flavors togeth…”