The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Ethan Brown predicts eating animal meat will become a niche novelty
“There's part of us that's always gonna do this, right? Hunt people who hunt, you know, like, I go back to our farm and stuff, like, it's just part of who we are. But I think in the main, You know, it will be viewed as something that we used to do, and I think …”
Ethan Brown calls the traditional requirement of a competitive moat "stupid"
“One of the things that they said was, you know, you have to have a competitive moat around what you're doing. There has to be some barrier to entry for others in order for you to have a successful business. And I thought that was, like, stupid, right?”
Ethan Brown says brands should not tell consumers to stop eating meat
“I don't think it's a good idea to build a brand telling people not to eat what they love. But I think what is a good idea is allowing people to eat more of what they love. And if you love meat, I can give you plant-based meat.”
Beyond Meat negotiated retail placement in meat cases alongside animal meat
“And unlike other veggie burgers, Ethan has negotiated with supermarkets to display the Beyond Burger
In the meat case, right next to the chicken and the steak.”
Ethan Brown says Beyond Meat would not exist without Whole Foods
“I could say very truthfully about Whole Foods that I wouldn't be here without them. Like, they helping hand every chance they get.”
Ethan Brown reveals Beyond Meat's 2017 moonshot to develop plant-based bacon
“We do have a moonshot in our company that's around bacon, you know, and I think bacon for me is very symbolic too, like, people love bacon, so let's, let's show them that we can produce a piece of bacon, like a real piece of bacon from plants.”
Ethan Brown: Meat's five core components are not exclusive to animals
“What I was looking for, what I was looking for, what I became convinced of is that you don't need an animal to produce a piece of meat. Like, that was the core belief that I began to have, was that, like, I could see that you could get, the meat is really five…”
Ben-Shitrit: Impossible and Beyond ignored early 3D printed meat pitches
“So I actually emailed both impossible and beyond and told them you should start working on three D printed meat and I want to be the guy to do it. And they didn't answer.”