Sunset Boulevard billboard prices are driven by studio ego, not CPMs
Blake Mycoskie · TOMS: Blake Mycoskie (2019) · Feb 11, 2019 · at 6:48
TOMS founder Blake Mycoskie reflects on discovering building wallscape advertising on Sunset Boulevard in Los Angeles before launching his own outdoor advertising business in Nashville.
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“Because there's no way that could make sense. On a, you know, cost per thousand or an advertising metric. I mean, there's just not enough people that drive on sunset is what I was thinking. And so the reason that I basically came up with in my mind was it had to be ego driven. You know, it had to be that like all these studios in town want their movies on, you know, on the street.”
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