Pitch property owners an established business, never just an 'idea'
Blake Mycoskie · TOMS: Blake Mycoskie (2019) · Feb 11, 2019 · at 8:37
Blake Mycoskie describes securing building wall leases across Nashville at age 22 to display large-scale country music album art advertisements.
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“The thing you don't ever want to do, especially when you're 22 years old, and you're trying to talk to, like, 50 and sixty-year-old people who own apartment complexes, you don't want to use the word idea. Because if it's just an idea, then it's like, you're not going to inspire a lot of confidence. Because people can say, I don't like your idea, I don't believe in your idea, but if you say, I have a business, and what we do is we lease, you know, the side of your building, and we'll guarantee you this amount of money per month, and we're going to resell the side of your building, because we specialize in In selling advertising to the country music industry, and you'll make money on an asset that you never thought you'd ever make money on.”
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