Kilgore: Brands need a few flagship stores with lines, not 20 locations
Marcia Kilgore · Advice Line with Marcia Kilgore of Beauty Pie · Jun 19, 2025 · at 14:43
Serial entrepreneur Marcia Kilgore advises Sol Díaz Ice Cream co-founder Victor Garcia on balancing retail storefront expansion with wholesale.
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“When you talk about retail stores, I don't think you need, you know, 20 of them. I think you need, like, a couple of really good ones strategically located where there is a line out the door. Nothing is better for your business than a line out the door of people waiting for ice cream, right?”
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