Kilgore: Founders should ignore feedback from friends and family
Marcia Kilgore · Advice Line with Marcia Kilgore of Beauty Pie · Jun 19, 2025 · at 23:47
Serial entrepreneur Marcia Kilgore explains to skincare founder Lydia Welsh why broad digital ad testing provides more reliable demand validation than personal acquaintances.
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“Don't listen to your friends or family, because they will always be nice, and they're going to say it's great, or they're going to be like, nah, that'll never work.”
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