Rypka: A restaurant brand needs to be bigger than its founder's name
Mike Rypka · Torchy's Tacos: Mike Rypka · Jul 28, 2025 · at 28:06
Torchy's Tacos founder Mike Rypka discusses his branding philosophy when naming his restaurant.
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“I never wanted a place that, like, had my name on it because I always felt like the place needed to be bigger than me”
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