Torchy's Tacos founder Mike Rypka explains why he bootstrapped from a secondhand trailer after banks rejected his business plans.
Disclosure
Rypka: Torchy's Tacos operated illegally from a co-founder's driveway
“We ended up for a week literally cooking out of Bill's driveway. We Took the trailer, and we hooked up the power to the trailer at his house, which was totally illegal at the time, but, you know, we were trying to stay in business and, you know, keep some cash…”
Insight
Mike Rypka: Food trailers are great for starting but unsustainable long term
“Hey, look, this is a great way to start, but it's not a good way to sustain. It's very weather-dependent, It's a lot of heavy lifting every day of like shipping food back and forth. And so I was really like, hey, we got to get a brick and mortar.”
Assertion Not checkable as stated
Rypka: Only two of 300 promo customers agreed with critical review
“And I think out of the 300 articles we got only two people agreed with the article, so you can't please everybody, but that's a pretty impressive vote change there, so.”
Assertion Supported
Rypka: Torchy's won an 18-month lawsuit to shut down a copycat
“We definitely went to the lawyers, and the thing went on for about 18 months, but we were able to get them to close everything down, so thank goodness for that.”
Disclosure
Rypka: Torchy's founders mutually declined the CEO role after PE investment
“They had actually asked like, do one of you guys want to be the CEO? And we all kind of said no.”
Opinion
Rypka: Torchy's lost its identity by building 5,000-square-foot mega-restaurants
“The restaurants started to get
Away from our core, you know what I mean?
Like, we're a cool local taco shop, right?
Like, that doesn't look like 5000 square feet.
That looks more like 3000 square feet.
Like, cool, funky, graffiti on the walls not this big…”