Reality Central failed because major cable networks refused to grant distribution
Blake Mycoskie · TOMS: Blake Mycoskie (2019) · Feb 11, 2019 · at 17:08
TOMS founder Blake Mycoskie explains the collapse of his early startup Reality Central to host Guy Raz.
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“It was more about trying to get the distribution, which ultimately was the Achilles heel and why it didn't work. And because we had to go to like Comcast and Time Warner and Charter and these big organizations that are cable networks that host all the channels and convince them that they should give us a slot of the one of 500 channels. And ultimately we couldn't convince them of that.”
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