Kudla: Brands Must Build Scalable Supply Chains to Protect Marketing Margins
Joe Kudla · Advice Line with Joe Kudla of Vuori · Jul 25, 2024 · at 40:27
Vuori founder Joe Kudla explains to an early-stage apparel founder why viable wholesale margins are required to finance brand-building.
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“Margin is what empowers you to go out and market the brand and build a community. If your cost structure doesn't support you selling into wholesale, I would be looking really closely at that to see if there's a new supply chain that, that could give you that margin that would make it more appealing.”
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