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Joe Kudla

8 statements across 3 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Oct 2, 2023 by Joe Kudla · said 3 times in 2 episodes since 2024 · across every show →

On the record as a speaker too: Joe Kudla's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Guy Raz (3)

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2026 1 mention in 1 episode
2024 2 mentions in 1 episode

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Everything said about Joe Kudla, oldest first

Oct 2, 2023 neutral
Disclosure
Kudla: Vuori raised its first $2M entirely from friends and family
“So over the first few years of the business, we raised two million dollars of capital from friends and family, no financial institutions.”
Joe Kudla Oct 2, 2023 ▶ 52:25 Vuori: Joe Kudla
Oct 2, 2023
Insight
Kudla: Founders with day jobs retreat too easily when startups get tough
“I was going to have to jump in with two feet because there's just too many opportunities where things get tough and you want to retreat back to what's comfortable. And if you have a day job, you have a salary paying the bills. It's too easy to return to that s…”
Joe Kudla Oct 2, 2023 ▶ 24:39 Vuori: Joe Kudla
Oct 2, 2023 neutral
Disclosure
Kudla: Vuori missed its $2M initial funding target, raising only $500k
“I think our first raise, we had a goal of a couple million dollars, I think we raised 400, like 400 to 500,000, somewhere in that range.”
Joe Kudla Oct 2, 2023 ▶ 33:23 Vuori: Joe Kudla
Oct 2, 2023 bullish
Assertion Supported
Kudla: Women's apparel now accounts for 50% of Vuori's total business
“And so, 2018 was when we decided it was time, and we designed a very small capsule for women's, and we brought it to market, and today, 50% of our business is actually women's.”
Joe Kudla Oct 2, 2023 ▶ 59:14 Vuori: Joe Kudla
Jul 25, 2024
Insight
Kudla: Early Brands Should Prioritize Retail Staff Relationships Over Wholesale Breadth
“I'm a big believer in less is more initially sell into a few wholesale accounts and really be present, like show up, develop relationships with the staff on the floor. Get your product on them so they're wearing it, and then they get excited about it and want …”
Joe Kudla Jul 25, 2024 ▶ 35:40 Advice Line with Joe Kudla of Vuori
Jul 25, 2024
Insight
Kudla: Brands Must Build Scalable Supply Chains to Protect Marketing Margins
“Margin is what empowers you to go out and market the brand and build a community. If your cost structure doesn't support you selling into wholesale, I would be looking really closely at that to see if there's a new supply chain that, that could give you that m…”
Joe Kudla Jul 25, 2024 ▶ 40:27 Advice Line with Joe Kudla of Vuori
Jul 25, 2024
Disclosure
Kudla: Vuori's early marketing head took a 50% pay cut
“I mean, in my early days, our head of marketing took a 50% pay cut to join us because she believed in what we were building and she had some skin in the game.”
Joe Kudla Jul 25, 2024 ▶ 12:57 Advice Line with Joe Kudla of Vuori
Jul 26, 2024 positive
Assertion Supported
Vuori succeeded by pivoting from men's yoga to general activewear
“Joe Kudla started that brand. They didn't resonate. And the reason why is they tried to sell yoga wear for men. In yoga studios. So they really kind of took the same product and just changed the way they marketed it. They basically said, Hey this is for hiking…”
Guy Raz Jul 26, 2024 ▶ 14:05 BONUS: Brand Building Live at Cannes Lions
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