Zola launched a home store after non-wedding consumers shopped during lockdowns
Shan-Lyn Ma · Zola: Shan-Lyn Ma · Apr 18, 2022 · at 1:02:32
Shan-Lyn Ma, co-founder and CEO of Zola, discusses how consumer behavior during 2020 lockdowns led Zola to pivot and launch its non-wedding home store.
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“What was interesting was that certainly in the first four, three to four months, there was less wedding gifts being given. But actually, there was, there still was gifting happening, even though the weddings weren't happening, and what Also helped us during that time was that we launched our home store because we saw a lot of people coming to buy from Zola who weren't getting married”
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