Ma: Flash sale business models are rarely sustainable or profitable
Shan-Lyn Ma · Zola: Shan-Lyn Ma · Apr 18, 2022 · at 19:31
Shan-Lyn Ma, former Gilt Groupe executive and co-founder/CEO of Zola, reflects on the structural difficulties of running Gilt Groupe's flash sale model.
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“I think the, ultimately, the business model of flash sales was one that was very hard to turn into a sustainable, profitable business.”
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