Carla Bartolucci, co-founder of Bionaturae and Jovial Foods, discusses the early financials and first-year performance of Bionaturae.
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“I think we managed to sell about 500,000 dollars the first year. And at the end of the year, I was really behind in the QuickBooks and putting things into the computers, but it was the end of the year, so I had put all the bills and all the expenses, and I ran our first P&L, and it was like -200.”
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More from Carla Bartolucci
Insight
Bartolucci: American food must move toward natural ingredients without additives
“America needs to be natural. It doesn't have to be, you know, hippie natural, but we can't keep eating all this, these additives.”
Bypassing middlemen to source directly from Italian factories spiked profits
“So we went there and found new factories and suddenly realized that the pricing that we had was very unfair, and so when we went direct, we made a lot more money.”
Bartolucci rejected advisor pressure to make Jovial an einkorn-only brand
“A lot of advisors said, don't do anything but einkorn. You're the einkorn person. And I'm like, it's going to take years.
Guy Raz: To get people to know what it is.
Carla Bartolucci: I can't do that. I need to come up with, you know, something else.”
Jovial refuses outside funding, financing all expansion strictly through cash flow
“I don't spend money unless I have it, so if I want to do a project, I make sure that we make the money that we need to cover it, because you can choose what supermarkets or chains or whatever you present to. You don't have to say yes to everybody.”
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