Dressing room 'shirt stacking' technique drove major retail upsell revenue

“When a man purchased a suit while he was in the dressing room, we would put together shirts, ties, belts, shoes, everything that would make the outfit really jump. Then we would present it to the customer, and we were not, in my mind, pushy, but we were Not passive salespeople either. And the result was that our customers thought we had great service because they perceived this as service, and it drove a lot of revenue.”

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