Tom Rinks, founder of Sun Bum, explains why he stepped aside as CEO early on to bring in professional management.
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“Creatives usually start companies, and then they, and they're really good at creative, that's why they make companies, and then they start hiring people, and doing the P&Ls, and managing people, and all the stuff they suck at, and by year three, the curve starts going down, and by year five, the company's over”
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More from Tom Rinks
AssertionContradicted
Tom Rinks: Taco Bell's first three Chihuahua commercials copied his submitted storyboards
“They tested that ad in the northeast, which has happened to be where I was in Michigan, and I just lost it, you know, because it was the commercial that I'd written. You know, the first three commercials were our commercials, like we had storyboarded and share…”
Tom Rinks: High-end luxury retail is cheaper long-term than DTC
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Tom RinksMay 23, 2024▶ 27:38Advice Line with Tom Rinks of Sun Bum
AssertionSupported
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“And we worked with them for 18 months. We were on the calendar of when it was going to happen. They were planning on testing it.”
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“Be really disciplined on who the, what the brand is, right? If you look at Ben and Jerry's and the names of their products and the humor and the way they write, they went all in on that liquid death, all in on their edge. It's just so, I know who they are.”
Tom RinksMay 23, 2024▶ 12:47Advice Line with Tom Rinks of Sun Bum
Insight
Tom Rinks would build an uncool 'nerd sunscreen' if launching today
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Tom RinksMay 23, 2024▶ 17:37Advice Line with Tom Rinks of Sun Bum
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