Sun Bum

“It's this juxtaposition of edge, sex, good, kind, humble, like mashing all of that together. It's kind of what people want. It's that combo is what's, what's a really interesting personality for brands, for people.”

“I think if surfers would have made this brand, they would have had two cross surfboards and called it Woody's, and it'd still be in surf shops today, and that would, or maybe it wouldn't be.”

“Realizing the strength of a character, realizing the Budweiser frogs, the Eminem guys, the Energizer bunny. Yeah. They live forever. Mickey Mouse, right? They don't get old. They don't get DUIs like founders or celebrities or, right? They can just keep, they'r…”

“Richard Branson and Joan. The end of the first year, they saw it and bought it for, to be their exclusive sunscreen on Necker Island.”

“I looked at the industry, I looked at what was happening in the space, and I saw Just a gigantic hole that you could drive through. Playtex had just bought Hawaiian Tropic a couple years earlier, so it was just all these big players. There was no authentic sun…”

“Creatives usually start companies, and then they, and they're really good at creative, that's why they make companies, and then they start hiring people, and doing the P&Ls, and managing people, and all the stuff they suck at, and by year three, the curve star…”

“Yeah, I mean, I think it is a billion dollar brand now”

“We got a PO box in Cocoa Beach, and then we you know, all the Calls were getting transferred up, you know”

“Year two, we did 1.1 million.”

“If I was going to do it now, I would do something opposite of sunbomb. And so it'd be the opposite of cool. It would be like a nerd sunscreen or something.”

“And so we ended up making it a signage that said world's greatest lip balm to us in little parentheses underneath it.”