Rodriguez realized her consumer influence when followers replicated her DIY recipes
Monique Rodriguez · Mielle Organics: Monique Rodriguez · May 15, 2023 · at 27:47
Monique Rodriguez, founder and CEO of Mielle Organics, reflects on how audience engagement on Instagram catalyzed the decision to turn her hair care hobby into a scalable business.
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“Women were actually making the exact recipes and trying it and experimenting on their hair as well, and I was, like, that showed me at that moment, like, oh, I have influence. They're taking what I'm saying, and they're, they see value in it, and they're actually, like, recreating it, so that was a light bulb moment for me”
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