Monique Rodriguez, founder of hair care brand Mielle Organics, describes the company's direct-to-consumer sales momentum starting from launch day.
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“And I will tell you from the day that we launched, May 23rd, twenty-fourteen, we have not gone a day without having sales on our website.”
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More from Monique Rodriguez
Disclosure
Rodriguez initially believed entrepreneurship was exclusively for white men
“You know, I think it's just a fact of, like, you know, you can't be what you don't see, and I'll be honest with you. Like, I thought that Being a business person or business owner, entrepreneur, whatever, like, I thought it was something for, like, white men. …”
Mielle Organics' profit margins were slashed in half upon entering retail
“Once we got into retail, our profit margins were like slashed in half, because remember, we went into retail with the still the high cost of goods, so, and all of the other fees that are attached with like retail, we ended up spending a lot in marketing and re…”
Sally Beauty agreed to an initial retail test in 95 stores
“Sally's were like, you know, we're gonna test you guys in, in about 95 stores, because you guys are new, and I'm like, hey, I'm just happy to be in 95 stores.”
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