Assertion certainty 5/5 debate potential 1/5

Mielle Organics has recorded website sales every single day since launching

Monique Rodriguez · Mielle Organics: Monique Rodriguez · May 15, 2023 · at 37:48

Monique Rodriguez, founder of hair care brand Mielle Organics, describes the company's direct-to-consumer sales momentum starting from launch day.

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“And I will tell you from the day that we launched, May 23rd, twenty-fourteen, we have not gone a day without having sales on our website.”

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More from Monique Rodriguez

Disclosure
Rodriguez initially believed entrepreneurship was exclusively for white men
“You know, I think it's just a fact of, like, you know, you can't be what you don't see, and I'll be honest with you. Like, I thought that Being a business person or business owner, entrepreneur, whatever, like, I thought it was something for, like, white men. …”
Monique Rodriguez May 15, 2023 ▶ 17:03 Mielle Organics: Monique Rodriguez
Disclosure
Mielle Organics' profit margins were slashed in half upon entering retail
“Once we got into retail, our profit margins were like slashed in half, because remember, we went into retail with the still the high cost of goods, so, and all of the other fees that are attached with like retail, we ended up spending a lot in marketing and re…”
Monique Rodriguez May 15, 2023 ▶ 58:35 Mielle Organics: Monique Rodriguez
Disclosure
Mielle Organics required a 2020 New Voices Fund investment to stay afloat
“So when we got to the point of having new voices invest in us, that's how horrible our books were looking, so we needed that to stay afloat.”
Monique Rodriguez May 15, 2023 ▶ 59:46 Mielle Organics: Monique Rodriguez
What-if
Mielle Organics was founded after the traumatic loss of Rodriguez's infant son
“Miel wouldn't exist if it wasn't for what I went through.”
Monique Rodriguez May 15, 2023 ▶ 19:53 Mielle Organics: Monique Rodriguez
What-if
Rodriguez pivoted from opening a salon to products after a stylist's advice
“I mean, I wouldn't have started my L and blew up how I have if it wasn't for me talking to her because I clearly wanted to start a hair salon.”
Monique Rodriguez May 15, 2023 ▶ 30:50 Mielle Organics: Monique Rodriguez
Assertion Supported
Sally Beauty agreed to an initial retail test in 95 stores
“Sally's were like, you know, we're gonna test you guys in, in about 95 stores, because you guys are new, and I'm like, hey, I'm just happy to be in 95 stores.”
Monique Rodriguez May 15, 2023 ▶ 48:40 Mielle Organics: Monique Rodriguez
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