Monique Rodriguez, founder of Mielle Organics, recounts pitching Sally Beauty executives in 2015 to secure the brand's first retail rollout.
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“Sally's were like, you know, we're gonna test you guys in, in about 95 stores, because you guys are new, and I'm like, hey, I'm just happy to be in 95 stores.”
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More from Monique Rodriguez
Disclosure
Rodriguez initially believed entrepreneurship was exclusively for white men
“You know, I think it's just a fact of, like, you know, you can't be what you don't see, and I'll be honest with you. Like, I thought that Being a business person or business owner, entrepreneur, whatever, like, I thought it was something for, like, white men. …”
Mielle Organics' profit margins were slashed in half upon entering retail
“Once we got into retail, our profit margins were like slashed in half, because remember, we went into retail with the still the high cost of goods, so, and all of the other fees that are attached with like retail, we ended up spending a lot in marketing and re…”
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