Masterson: Sephora waived its $1M sales mandate to launch Drunk Elephant
Tiffany Masterson · Drunk Elephant: Tiffany Masterson · Jan 29, 2024 · at 1:06:05
Tiffany Masterson recalls her initial retail agreement with Sephora merchant Cindy to launch Drunk Elephant in January 2015.
0:00 / 0:08exact quote · 8.4s
720p mp4 · rendered on demand · StarZero watermark
“So it was there in Jackson Hole that she told me that, yes, we want to pick you up, all six products. She goes, if you don't sell a million in the first year, we won't kick you out.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Tiffany Masterson
Masterson: Drunk Elephant did zero paid advertising from launch until 2023
“So I decided not to advertise early on. Yep. Never advertised till last year, actually.”
Masterson: Arbonne's Mercedes sales targets are 'completely impossible'
“Completely impossible numbers, unattainable.”
Masterson: Nearly every skincare product on the market contained 'Suspicious Six' ingredients
“Every single product on the market I could find had one or more of these ingredients in them. Except for like a pure oil that you might buy at like a Whole Foods or something.”
Masterson: Brands should anchor in one retail channel rather than spread thin
“You don't want to spread yourself too thin. You want to get into one place and really get your feet on the ground.”