Franchisors incur contingent liability if they select real estate for franchisees
Antonio Swad · Wingstop: Antonio Swad. A Brilliant Idea — And a Nail-Biting Exit · Apr 6, 2026 · at 41:15
Antonio Swad, founder of Wingstop and Pizza Patron, explains why Wingstop required franchisees to select their own store locations rather than picking them on their behalf.
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“If you find the real estate for them, you pick up some contingent liability, almost assuring their success, and this is something I learned early on.”
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