Pizza Patron's controversial 'Pizza for Pesos' promotion catalyzed massive global publicity
Antonio Swad · Wingstop: Antonio Swad. A Brilliant Idea — And a Nail-Biting Exit · Apr 6, 2026 · at 1:06:26
Antonio Swad, founder of Pizza Patron and Wingstop, discusses viral cultural marketing strategies and public reaction to accepting Mexican pesos.
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“Got a lot of attention, global attention, and it catapulted the brand and the franchising program into a light. I couldn't have Couldn't have bought that much publicity at any price, and that, and that's when we really started to go, but it galvanized that customer base to this brand better and faster than anything else we could have done.”
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