Insight certainty 4/5 debate potential 2/5

De Jong argues elevated casual wear makes menswear coordination harder than suits

Fokke de Jong · Suitsupply: Fokke de Jong · May 1, 2023 · at 1:10:05

Suitsupply founder Fokke de Jong explains why the shift toward elevated casual wear increased wardrobe styling complexity for male consumers.

0:00 / 0:28exact quote · 28.9s
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“People still want to have looks, right, and it's just going to get a lot harder for them, because before it was a blue suit and a white shirt, and now it's suddenly, you know, trousers, chinos slip-ons. White sneakers or slip-ons or whatever, five pairs of different styles of shoes, and then you can pair them with a polo, or a crew neck, or a shirt, or, and then it's a jacket, or, you know, the amount of options to Going to this elevated sort of replacement of that moment of that dress moment is suddenly endless.”

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