Errett: Madison Reed's $75K Flatiron pop-up was fully booked in five weeks
Amy Errett · Madison Reed: Amy Errett · Aug 18, 2025 · at 50:49
Madison Reed founder Amy Errett recounts testing physical retail with an initial pop-up salon in New York's Flatiron district.
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“And so they said you have 75,000 dollars. Go wild. See what you can do. So we opened a small pop-up in Flatiron. We spent 25,000 of the 75 for out-of-home advertising, like billboards on sides of the buses and phone booths, still phone booths in New York, and in five weeks we were totally full, and we had no idea what we were doing.”
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