Early Alienware let customers mail in games for factory pre-installation
Frank Azor · Alienware: Frank Azor and Nelson Gonzalez · Dec 12, 2022 · at 37:07
Frank Azor, co-founder of Alienware, describes how the company differentiated its customer experience in the late 1990s by offering fully turnkey PC setups.
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“We would actually tell customers they could send us their games, they could send us their joystick, their game pads, whatever hardware they wanted pre-configured on the computer, they can mail it to us. We would install and configure everything for them, so that when they received the computer, they just turned it on and all the work was done. It was a fully turnkey system.”
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