Azor: Alienware initially competed internally with Dell's XPS brand post-acquisition
Frank Azor · Alienware: Frank Azor and Nelson Gonzalez · Dec 12, 2022 · at 1:07:43
Alienware co-founder Frank Azor discusses the internal corporate dynamics and brand competition following Dell's acquisition of Alienware.
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“Initially when Dell acquired Alienware, we were still competing against XPS gaming because XPS was their gaming brand.”
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