The Laundress co-founder Lindsey Boyd explains how her background in textile science revealed that delicate garments do not require expensive dry cleaning.
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“Silk is washable. Cashmere is washable.”
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“So ultimately the chemicals in dry cleaning are not great for you, for the environment or for the clothing.
especially the clothing, it tent, it leaves it's not even really cleaning it.
It's a solution that will take care of stains and it cleans it, but it's …”
Boyd: The Laundress would have lost brand control taking early VC money
“We probably could have done a lot more at a faster pace. Not probably. We definitely could have. But we wouldn't have the same amount of control. Our brand would most likely look very different today.”
Boyd: Getting acquired does not instantly scale a brand overnight
“While scaling will happen, it's not, oh, you acquire, you get acquired and like, poof, you're an overnight sensation. Like it's not, it doesn't work that quickly.”
Boyd: The Laundress avoided contract manufacturers to control product formulations
“We wanted, we didn't want to go to a manufacturer and just say, make something for us. We wanted to know what we were making, and I think that's what's woven into the whole business, is that we wanted to make sure we were in control of what we were making.”
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