Lindsey Boyd, co-founder of fabric care company The Laundress, explains the textile science behind why conventional dry cleaning damages luxury garments.
0:00 / 0:54exact quote · 54.3s
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“So ultimately the chemicals in dry cleaning are not great for you, for the environment or for the clothing.
especially the clothing, it tent, it leaves it's not even really cleaning it.
It's a solution that will take care of stains and it cleans it, but it's not really taking out odor.
So it's not pro
and it's not properly preserving the fiber.
So
Ultimately, for an example, is when you're dry cleaning a sweater versus washing it, the dry cleaner will strip all the natural oils of the yarn, whereas washing it will bring out all the natural oils and keep it nice and fluffy and soft, and the reason why we love cashmere.
So those were things, and even with a silk fabric it wasn't really the best way to ultimately preserve, and it degrades fabric over time.”
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More from Lindsey Boyd
AssertionSupported
Boyd: Silk and cashmere fabrics are washable at home
Boyd: The Laundress would have lost brand control taking early VC money
“We probably could have done a lot more at a faster pace. Not probably. We definitely could have. But we wouldn't have the same amount of control. Our brand would most likely look very different today.”
Boyd: Getting acquired does not instantly scale a brand overnight
“While scaling will happen, it's not, oh, you acquire, you get acquired and like, poof, you're an overnight sensation. Like it's not, it doesn't work that quickly.”
Boyd: The Laundress avoided contract manufacturers to control product formulations
“We wanted, we didn't want to go to a manufacturer and just say, make something for us. We wanted to know what we were making, and I think that's what's woven into the whole business, is that we wanted to make sure we were in control of what we were making.”
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