Monahan: Building a unique brand requires prioritizing brand identity over maximum sales
Bob Monahan · UPPAbaby: Bob and Lauren Monahan · Mar 29, 2021 · at 46:55
Bob Monahan, co-founder of UPPAbaby, discusses navigating internal debates between optimizing for immediate sales volume versus long-term brand differentiation.
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“You know, some decisions you make are like, hey, what's going to sell the most? Okay, then we're going to do that. Well, okay, yeah, I understand that would sell, but for the brand, you know, this is what we want to do, and I can't really articulate why we're going to do it, but that's kind of what makes us unique, and so some things you just say, you're not always trying to, like, do the most volume or whatever all the time. Some things you're just going to make decisions that About the brand.”
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