Disclosure certainty 4/5 debate potential 1/5

Andrew Rea: Babish Culinary Universe operates with only six employees

Andrew Rea · HIBT Lab! Babish Culinary Universe: Andrew Rea · Aug 18, 2022 · at 31:57

Andrew Rea, creator and host of Babish Culinary Universe, discusses the lean operating structure of his YouTube media business with Guy Raz.

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“As of right now, we're six employees strong, myself included and our expenses are extremely low, and our revenues... Are extremely high because they're based off of just the sheer number of viewers that we've been able to generate.”

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