Andrew Rea, creator and host of Babish Culinary Universe, discusses the lean operating structure of his YouTube media business with Guy Raz.
0:00 / 0:14exact quote · 14.3s
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“As of right now, we're six employees strong, myself included and our expenses are extremely low, and our revenues... Are extremely high because they're based off of just the sheer number of viewers that we've been able to generate.”
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More from Andrew Rea
Opinion
Rea: The r/videos subreddit serves as frontline for internet virality
“Reddit videos, at least at the time, and still to this day can be a sort of frontline for what's going to go viral on the internet.”
Andrew ReaAug 18, 2022▶ 19:47HIBT Lab! Babish Culinary Universe: Andrew Rea
“And the algorithm, the YouTube algorithm, when you suddenly and massively just get an influx of views from an outside source, it's going to prioritize you in the algorithm.”
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Disclosure
Rea: Babish pays on-screen creators a percentage of their video ad revenue
“And the way that we've been compensating our talent is via percentage, which I'm not familiar with any media brand doing that where our talent and our creators are paid commensurately with what ads are placed on their videos and how well their videos do.”
Andrew ReaAug 18, 2022▶ 32:27HIBT Lab! Babish Culinary Universe: Andrew Rea
Disclosure
Rea: Babish partnered with Sohla El-Waylly to test transparent talent compensation
“We had an idea of how we could fairly compensate our employees and our talent, and we wanted to try it out, and, you know, I make it a habit not to speak ill of my contemporaries but We saw a free agent a creative who needed a new home and somebody who we coul…”
Andrew ReaAug 18, 2022▶ 34:15HIBT Lab! Babish Culinary Universe: Andrew Rea
Disclosure
Andrew Rea: First Babish Video Was Made Specifically for Reddit's Food Subreddit
“And I made the video specifically for Reddit, for the food subreddit, because I had been posting there.”
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AssertionSupported
Rea: Friends Moist Maker video generated 600,000 views in first week
“And I think in, in its first week, it pulled down about 600,000 views, if I remember correctly.”
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