Babish Culinary Universe

“And the first partner that we worked with, who we still work with today, is Squarespace. They did a three-episode deal with us, and that was enough for me to, like, get champagne for me and Sawyer.”

“And then, you know, it became for a minute was the lion's share of our income, but then that was superseded by integrations.”

“As of right now, we're six employees strong, myself included and our expenses are extremely low, and our revenues... Are extremely high because they're based off of just the sheer number of viewers that we've been able to generate.”

“We had an idea of how we could fairly compensate our employees and our talent, and we wanted to try it out, and, you know, I make it a habit not to speak ill of my contemporaries but We saw a free agent a creative who needed a new home and somebody who we coul…”

“I took a month off back in April of this year. I disappeared from the channel. We put out a little notice, and it was because I had had a just a complete breakdown.”

“I mean, I'd say at the very least, an episode from front to back, if it's super simple and easy, will take about 20 hours.”

“It was June of 2017 that I gave 70 days notice to my employer, because they're dear friends, still are and decided that I was gonna Do this gig full-time.”

“And the way that we've been compensating our talent is via percentage, which I'm not familiar with any media brand doing that where our talent and our creators are paid commensurately with what ads are placed on their videos and how well their videos do.”

“That's why I made it as patently obvious as I possibly could that I was an amateur, and that meant showing my mistakes, that meant, you know, having a laugh if I spilled something or burnt something, that meant being very, very honest with the audience, and I …”