Masterson: Drunk Elephant paid $15K–$30K per formulation to own its IP
Tiffany Masterson · Drunk Elephant: Tiffany Masterson · Jan 29, 2024 · at 42:40
Tiffany Masterson recounts hiring Benchmark Labs in Orange County to develop the initial proprietary formulations for Drunk Elephant's launch products.
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“No, I think each product was, like, around 30. Yeah, it was expensive. It made it could have been less, it could have been 15, but, so a lot of times, skincare brands will go ask for something to be made, and they don't own it. They just can use it. We owned these formulations”
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