Saysh specifically targets everyday active women rather than elite marathoners.
Allyson Felix · HIBT Lab! Saysh: Wes and Allyson Felix · Mar 16, 2023 · at 46:23
Olympic champion Allyson Felix, co-founder of footwear brand Saysh, discusses the product positioning and target customer for the brand's upcoming running shoe.
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“What I'm passionate about is this running shoe, and really giving women something that they haven't felt before, and not for the woman who is, like, trying to, you know, break the marathon world record, because I just don't feel like that is every woman, but, you know, the woman who is doing all the things, I'm really excited to bring this into the world.”
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