Carrie Gross: Selling out 30-day take-home peel kits proved the brand concept
Carrie Gross · Dr. Dennis Gross Skincare: Dennis and Carrie Gross · Mar 24, 2025 · at 18:16
Carrie Gross, co-founder and former CEO of Dr. Dennis Gross Skincare, describes their initial go-to-market strategy distributing peel pad jars through Dennis's medical clinic.
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“So between 1995 and 2000, Dennis had his clinical peel, his doctor's peel, which was the strongest, and then we went to a contract manufacturer and asked them for pads in jars, a thirty-day supply, which was sort of a go-to-market strategy that you go into the clinic, you have a peel, you take home your thirty-day supply of peel pads, step one and step two, you use that every morning at home, and then when your jar is empty, It's time to come back to the clinic for another treatment, and so his patients loved it. We were selling out of our home kits rapidly, and that to us was basically proof of concept, and that's when we moved ahead to start the brand.”
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