Carrie Gross: Early MD Skincare never advertised, relying entirely on beauty press
Carrie Gross · Dr. Dennis Gross Skincare: Dennis and Carrie Gross · Mar 24, 2025 · at 21:16
Carrie Gross, co-founder of Dr. Dennis Gross Skincare, explains how the brand leveraged Dr. Dennis Gross's patient relationships with beauty editors to secure organic press coverage without paid ads.
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“The beauty press were Dennis's patients. We never advertised. We just had articles in Elle, and Vogue, and Harper's, and”
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