Burch: First business idea was to acquire and relaunch Jax
Tory Burch · Tory Burch: Tory Burch · Jun 5, 2023 · at 24:34
Tory Burch discusses the early concept development of her company and her attempt to buy the intellectual property of 1960s brand Jax.
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“That was what I really wanted to do, is relaunch Jax. That was really what my first idea was, is to bring Jax back.”
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