Patagonia founder Yvon Chouinard discusses company demographics and retention while detailing why Patagonia provides on-site childcare.
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“I mean, I have probably 70% women working for me. I have women in all upper management.”
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More from Yvon Chouinard
Insight
Chouinard says relying on customer feedback is too late for true innovation
“If you wait for the customer to tell you what to do, you're too late. So we were our own customer, and I think that was the secret of coming out with products that a lot of the products people didn't even know they wanted or needed.”
Retrofitting radical workplace flexibility into existing companies is destined to fail
“I've had other companies come to me and say, oh, I love that idea. I think I'll institute it in my company. I say, forget it. You'll fail. Because you have to start with the very first person you hire.”
Copying Patagonia's flexible work policy fails without early cultural buy-in
“And you know, I've had other companies come to me and say, oh, I love that idea. I think I'll institute it in my company. I say, forget it. You'll fail. Because you have to start with the very first person you hire.”
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