Missett: Jazzercise instructional book sold over 400,000 copies
Judi Sheppard Missett · Jazzercise: Judi Sheppard Missett · Jan 18, 2021 · at 58:34
Judi Sheppard Missett, founder of Jazzercise, discusses promoting her first fitness book published by Bantam Books on The Dinah Shore Show.
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“The book sold over 400,000 copies.”
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More from Judi Sheppard Missett
Missett: Jazzercise is the only fitness brand from its era still thriving
“The reason we're the only fitness company that started way back when that's still thriving is because we've made good choices. We have Change through the decades. We've never stayed the same.”
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“And as I trained instructors, they all got microphones like that, so I really believe I was certainly the pioneer of all that.”
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“And in fact, in the eighties, there were two big franchises. Us and Domino's Pizza.”
Sheppard Missett: Jazzercise stayed apolitical while empowering female business owners
“I have always tried to keep Jazzercise apolitical, areligious, you know, all of those things, but on my own, I was always vocal about women's rights, and I was always proud that I was helping Women become business people, and to build a business that they coul…”
Missett: Celebrity fitness trends relied on single personalities, lacking Jazzercise's scale
“It never really bothered me because I felt like the people who were celebrities, and of course we have Richard Simmons as well, you know, all getting into it just gave people more awareness, and then they could pick what they wanted to do, but I don't consider…”
Missett: Early women's fitness programs discouraged sweating to maintain femininity
“Yeah, she was doing things for women, but it was kind of, I don't know, it was very feminine, and, you know, let's not sweat too much, that type of thing, whereas I, because I'm a dancer, I'm used to sweating all the time, so I was giving permission to these w…”